These are broad parameters intended to align OSU MarCom staff’s use of artificial intelligence with the underlying principles of the Cowboy Code. 

Any questions about specific use cases or scenarios for MarCom staff should be directed to contactus@okstate.edu. 

 

Using AI to produce marketing and communications content

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Quality and Accuracy

AI should help you work, not think for you. Generative AI is a tool, not a replacement for human expertise and judgment. 

AI-generated content can be inaccurate, misleading, or entirely fabricated (sometimes called “hallucinations”), or may contain copyrighted material. You are responsible for ensuring any content you create using generative AI is accurate and meets quality standards. To avoid blind spots in the content creation process, clearly communicate how you are using AI to your team and project partners and always carefully review any AI-generated content before publication.

 

Protecting Confidential, Copyrighted, or Personal Data

Prioritize data privacy and security in all generative AI-related work. You should not enter private or proprietary data into generative AI tools that lack data privacy protections and should ensure data privacy settings before engaging with a specific generative AI tool. Information shared with generative AI tools using default settings is often not private and could expose proprietary or sensitive information to unauthorized parties.

Microsoft Co-Pilot with data security is OSU’s recommended AI tool. NOTE: You must be signed in to your university Office 365 account to ensure data privacy protections are active. 

 

For additional information, view OSU’s data privacy policy.

 

Digital Accessibility

When using generative AI, prioritize creating outputs that are accessible and inclusive. For additional information regarding digital accessibility guidelines, visit Oklahoma ABLE Tech.

 

Image Transparency

Any images where the content has been solely created, significantly altered or manipulated should be clearly labeled as a “Photo Illustration.” Any images shared with earned media, in particular, must be authentic photos without content alterations. For any questions or suggestions regarding particular use cases for photo illustrations, please email contactus@okstate.edu.

 

Prohibited Uses

Generative AI should not be used to replicate or imitate a person’s likeness or voice without their written consent.

Generative AI should not be used for official statements related to crisis communications and/or the management of sensitive issues.

Generative AI should not be used to create headshots or portraits of individuals.