Brand Guidelines

True to its name, the Department of Brand Management strives to maintain the brand integrity of Oklahoma State University.

OSU launches brand update

One university. One mission. One identity.

Over the past year, the Brand Management team has been working on a strategic effort to elevate the Oklahoma State University brand and position it for future growth.

More about the rebrand

Print and digital advertising

Social media and digital communications

Web standards

Athletic styleguide

Our championships are not mythical. They are not hypothetical. What they are is numerous. This book isn’t just about establishing rules, it’s about giving you a toolkit to help tell that story.

Social media guidelines

Anyone who formally communicates on behalf of any OSU organization, department or college is responsible for understanding and following these guidelines as they relate to their personal and professional usage of digital media accounts.

Licensing

Oklahoma State University benefits from public recognition of its name, symbols, logos, and other identifying marks. The licensing office can help you navigate appropriate usage of said marks.

Logo Request

Request any of the various Oklahoma State University logos in the formats you need for your project.

Crafters

OSU oversees a program for crafters that supports creativity while maintaining the integrity of OSU’s brand and preventing the sale of infringing craft products.

Unlicensed Product Reporting

If you suspect that a product is unlicensed, please fill out the following form and your information will be forwarded to the Collegiate Licensing Company.

Our Spirit

Show off your OSU pride wherever you go!

Explore the downloadable background options for your mobile devices, virtual meetings and computer screens.

University backgrounds

OSU launches brand update

Our brandExplore our new styleguide or print the PDF version.

Additional guidelines

Licensing and Trademarks

Our Spirit