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Brand Management

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True to its name, the Department of Brand Management strives to maintain the brand integrity of Oklahoma State University.

Our brandExplore our styleguide or print the PDF version.

Additional policies and guidelines

Branding and Advertising Policy

University Policy 1-0137 was created to promote consistency in our marketing and communication efforts while avoiding redundancy and ensuring communication teams are utilizing existing contracts.

Athletic styleguide

Our championships are not mythical. They are not hypothetical. What they are is numerous. This book isn’t just about establishing rules, it’s about giving you a toolkit to help tell that story.

Social media graphics styleguide

Create a consistent brand voice on your social media platforms with the help of OSU's social styleguide.

Social media guidelines

Anyone who formally communicates on behalf of any OSU organization, department or college is responsible for understanding and following these guidelines as they relate to their personal and professional usage of digital media accounts.

Licensing and Trademarks


Oklahoma State University benefits from public recognition of its name, symbols, logos, and other identifying marks. The licensing office can help you navigate appropriate usage of said marks.

Logo Request

Request any of the various Oklahoma State University logos in the formats you need for your project.


OSU oversees a program for crafters that supports creativity while maintaining the integrity of OSU’s brand and preventing the sale of infringing craft products.

Unlicensed Product Reporting

If you suspect that a product is unlicensed, please fill out the following form and your information will be forwarded to the Collegiate Licensing Company.

One university. One mission. One identity.

OSU's brand update
The Brand Management team has been working on a strategic effort to elevate the Oklahoma State University brand and position it for future growth.
OSU Boot topiary

Our Spirit

Show off your OSU pride wherever you go!
Explore the downloadable background options for your mobile devices, virtual meetings and computer screens.
cowboys with black background
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