University Policy 1-0137 was created to promote consistency in our marketing and communication efforts while avoiding redundancy and ensuring communication teams are utilizing existing contracts. Request approvals for advertising contracts or review of advertising or video creative, cobranding, or web template exemptions.

The Oklahoma State University (OSU) System is committed to providing equal access to digital information. University Policy 1-0136 establishes standards for the accessibility of digital information and services considered necessary to meet the OSU System goals and ensure compliance with applicable law.

These guidelines outline the basic best practices for use of generative AI in Oklahoma State University marketing and communications, deliverables and activities. These guidelines will continue to be updated and refined as new technology and its accompanying regulatory framework evolves.

Create a consistent brand voice on your social media platforms with the help of OSU's social styleguide.

Anyone who formally communicates on behalf of any OSU organization, department or college is responsible for understanding and following these guidelines as they relate to their personal and professional usage of digital media accounts.

Our championships are not mythical. They are not hypothetical. What they are is numerous. This book isn’t just about establishing rules, it’s about giving you a toolkit to help tell that story.