Taking OSU's Brand to the Next Level
Winning the hearts and minds of higher education audiences is more competitive than
ever before. From prospective and current students, their parents, and alumni, to
donors, faculty and staff, our target audiences require consistent messages that are
both strategic and multifaceted.
Bringing together an integrated, multidisciplinary team of marketing and communications
specialists, Brand Management allows OSU to take its immense brand equity to the next
level. Our top priority is telling great OSU stories in whatever shape they need to
take — from branding, advertising, social posts or a blog to an in-depth magazine
article, video or media placement.
In partnership with communication teams from across campuses, our focus is on strategically
aligning our collective brand messages and resources.
Together, we'll give horsepower to the Cowboy brand.