Typography
Typography is as important to a successful brand identity as institutional marks.
An official font should reflect the image of the organization it represents. If it’s used consistently, OSU’s typography can identify the university independently of its wordmarks or logos, helping proliferate the university’s brand.
Fonts communicate a tone, whether formal, friendly, confident, etc. We seek to be approachable in our tone in all communications, with first-person, conversational style preferred. We strive to use a confident, friendly and personal tone in our communications, talking “with” our audiences as opposed to “at” them, while providing relevant information.
Our selected typefaces reflect this personable approach. Gotham Narrow, Sentinel, Fjalla One and Rubik are the primary fonts we use. For information on font license purchases, contact the department of brand management. External vendors or consultants must purchase their own font files for usage.
Typographic suggestions
Every communication project will have its own typographic style. Regardless of the design used, all typographic design at OSU should be of high quality and easy to understand.
Our examples have been designed so that they can be altered as needed. If you have further questions regarding typography or would like feedback on your design, contact the department of brand management.
Official fonts
Gotham Narrow is the primary sans serif typeface for Oklahoma State University. The Gotham Narrow font family is a versatile typeface with a variety of weights that can be used in several applications.
Sentinel is the official serif typeface for Oklahoma State University. The Sentinel font family contains a range of weights that make it ideal for both text and display.
Fjalla is a secondary typeface for Oklahoma State University. Fjalla is intended for use at large sizes to lend impact to messaging and headings, rather than for body text.
Rubik is a secondary typeface for Oklahoma State University. The Rubik font family contains a range of weights that make it ideal for both subheads and body copy.
Bickham Script Pro is the formal script typeface for Oklahoma State University. The Bickham Script Pro font family available from Adobe Fonts contains a variety of weights that can be used in several applications.
Parkside is the casual script typeface for Oklahoma State University. The Parkside font family from Adobe Fonts contains a variety of weights that can be used in several applications.