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Brand Management

A shared passion for creativity, innovation and excellence
The Department of Brand Management oversees all representations of the Oklahoma State University brand. Our areas of expertise include media relations, crisis communications, internal/external messaging, branding, advertising, recruitment communications, visual media, digital strategy and more.
We aim to elevate OSU's profile by showcasing programs, resources and expertise, as well as the positive impact OSU's research has within the state, nation and world. We are dedicated to illuminating America's Brightest Orange and the Cowboy brand!

Our team culture

Benefits of being part of the Cowboy family
The Brand Management team is an inspiring, innovative and diverse group! Our team possesses a myriad of talents, which makes collaboration both highly effective and enjoyable. The encouragement, support and appreciation we provide to one other plays a big role in our team culture and our shared success. Our brainstorming sessions have no ceiling and we value the creativity of each and every team member.
We understand the importance of our team culture and strive to cultivate an environment that's as fun as it is effective. There is no shortage of laughter around our offices. We enjoy monthly food days, group outings, wellness activities, personal growth opportunities, team building activities, cheering on our Cowboys and more. We also have our own office softball team — the Pantone Pirates!
OSU also has great benefits available to its employees including health and dental insurance, retirement, wellness resources and more.

Current Opportunities

Coordinator of Advertising and Analytics

The Coordinator of Advertising and Analytics will utilize skills in advertising, digital marketing and project management to help implement Oklahoma State University's strategic marketing and communications plan which includes improving recruitment, retention and reputation management. The coordinator will research, plan, execute and manage all advertising campaigns, monitoring progress and utilizing analytics to optimize and improve performance in partnership with university vendors.

Internal Communications Specialist

The Internal Communication Specialist has primary responsibility for a) writing, editing and executing internal communication to OSU faculty, staff, current students and families among other audiences b) providing support to the Public Information Officer as needed to keep university audiences safe and informed and c) working in partnership with Brand Management leadership and Human Resources to optimize websites for faculty and staff use.

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