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Brand Management

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Recognized and respected across the country for award-winning communications and marketing work.

A reflection of our reputation

This history of excellence is a demonstration of our expertise and innovation in higher education communications. We’ve received more than 70 awards within the past six years from organizations including the Oklahoma College Public Relations Association, Educational Advertising Awards, Society of Professional Journalists (Oklahoma Chapter), Oklahoma City Advertising Club, Public Relations Society of America and CASE Accolades.


 

70+Awards received

within the past 6 years

2023 AMA Foundation Higher Ed Marketing Team of the Year

Celebrating Excellence in Higher Ed
Over the past few years, Oklahoma State University's Division of Brand Management has propelled the university forward and rallied the Cowboy family around significant goals and a new vision for higher education. All while taking the university's immense brand equity to the next level.
We are honored to have been selected as the AMA Foundation Higher Education Marketing Team of the Year as a result of our efforts, and truly grateful to have been honored at the recent 2023 AMA Symposium for the Marketing of Higher Education.

PR Daily's Nonprofit PR Awards

Ragan and PR Daily Award programs celebrate the most successful campaigns, initiatives and teams in the communication, PR and marketing industries. As the leading voice in organizational communications—both internal and external—Ragan Communications recognizes those who create and cultivate best practices.

2020

  • 1st Place in Branding or Rebranding Campaign Category — The Oklahoma State University Rebrand: One University, One Logo for All

 

WebAwards

The WebAward Competition, produced by the Web Marketing Association, is the longest running annual website Award competition and sets the standard of excellence for all website development.

2018

  • WebAward for Outstanding Achievement in Web Development- Brand Management Team, News and Information Website

 

Oklahoma College Public Relations Association

The Oklahoma College Public Relations Association Awards recognize the best in contemporary communications from educational institutions throughout Oklahoma.

2022

  • Grand Award — Video Feature: STATE Magazine: 100 Points of Truth and Transformation
  • Grand Award — Sports Writing: Unfinished Business: Ventura Graduates More than Three Decades After Illustrious OSU Baseball Career
  • Excellence Award — Video Feature:  Frank “Pistol Pete” Eaton Inducted into Hall of Fame
  • Excellence Award — Full Length Feature, Human Interest: Alumna's Joy Embodies Her Passion for New Life with No Limits
  • Achievement Award — Full Length Feature, Human Interest: Afghan Refugee Finds New Home at OSU, Aims to Bring Education Back to Afghanistan

2019

  • 1st Place — Academic Triumph: OSU program helps Latino youth succeed in school, News Writing
  • 2nd Place — Muddy Launch, Traditional Sports Photo
  • 2nd Place — For Those Who Served, Traditional Photo
  • 2nd Place — Homepage redesign, Oklahoma State University, Web Design
  • 2nd Place — Cowboy Holiday, Oklahoma State University, T-shirt Design
  • 2nd Place — Homepage redesign, Oklahoma State University, Before and After
  • 2nd Place — 2019 Viewbook
  • 3rd Place — Flyover, Traditional Photo
  • 3rd Place — Principal Counselor Conference Calendar, Special Publications
  • Honorable Mention- Scholar Recruitment Scholarships Booklet, Small Brochure

2018

  • 1st Place — Undergraduate Admissions, OSU Viewbook
  • 1st Place — Undergraduate Admissions, Academic Talent Letter from the President, Direct Mail
  • 2nd Place — Brand Management, Traditional Photo
  • 3rd Place — Brand Management, #iamokstate Blog
  • 3rd Place — Undergraduate Admissions, Spring Break at OSU Video Featurette
  • 3rd Place — Undergraduate Admissions, Next Steps Mailer, Direct Mail
  • 3rd Place — Brand Management, Traditional Photo
  • 3rd Place — Brand Management, Traditional Sports Photo
  • Honorable Mention — Brand Management, Housing digital advertising campaign

2017

  • 3rd Place — OStateTV, Video Feature
  • Honorable Mention — University Marketing, Traditional Photo
  • Honorable Mention — OSU Communications, Featurette

2015

  • Grand Award — University Marketing, STATE
  • Grand Award — University Marketing, POSSE
  • Grand Award — University Marketing, Magazine Category, STATE, Winter
  • Second Place — University Marketing, Magazine Category, Vet Cetera
  • Third Place — University Marketing, Magazine Category, STATE, Spring
  • Honorable Mention — University Marketing, Magazine Category
  • Honorable Mention — University Marketing, Blogs/Editorial/Column Category
  • Honorable Mention — University Marketing, Digitally Enhanced Photo Category

2014

  • Grand Award — University Marketing, Magazine Category, STATE, Winter
  • Second Place — University Marketing, Magazine Category, Vet Cetera
  • Third Place — University Marketing, Magazine Category, STATE

2013

  • First Place — University Marketing, Magazine Category, Arts & Sciences
  • Second Place — University Marketing, Magazine Category, Human Sciences

 

CASE Accolades

CASE Accolades recognize higher education marketing and public relations efforts.

2023

  • Best of CASE District IV Award  — We Are Land-Grant Strategy Campaign
  • Best of CASE District IV Award  — Making History: OSU sets record for freshman enrollment

2022

  • Circle of Excellence Gold Award —  24 Hours with Pistol Pete
  • Best of CASE District IV Award — Inside OSU, 24 Hours with Pistol Pete

2020

  • Silver — Oklahoma State University Rebrand: One University, One Logo for All
  • Bronze — Website Redesign: Dreaming as Big as the Sky
  • Bronze — Posse Magazine
  • Bronze — Humans of OSU

2014

  • Gold — University Marketing and OSU Foundation, Writing (Collection)
  • Silver — Undergraduate Admissions, Student-Produced Video
  • Bronze — University Marketing, Article of the Year
  • Bronze — University Marketing, Writing (Feature, More than 1,000 words)

2013

  • Gold — Undergraduate Admissions and University Marketing, Design (Admissions, Recruitment, Promotional Literature)
  • Gold — University Marketing, Magazine (Four Colors Throughout)
  • Bronze — Undergraduate Admissions and University Marketing, Design (Special Pieces)
  • Honorable Mention — University Marketing, Writing (Feature, More than 1,000 words)

Public Relations Society of America

The Public Relations Society of America, Oklahoma City Chapter, recognizes the best of the best with more than 30 categories covering public relations, communications and marketing functions.

2018

  • Upper Case — Vet Cetera
  • Award of Merit — Brand Management, #iamokstate Blog

2014

  • Award of Merit — Vet Cetera

 

Educational Advertising Awards

The Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report, rates programs and campaigns across the country.

2023

  • Best of Show — 24 Hours with On Your Feet at the McKnight Center, Digital Special Video: Over 2 Minutes
  • Gold — Brand Management, STATE Magazine, Digital Publication-Single
  • Gold — Inside OSU, Road to Daytona, Athletic Promotion
  • Gold — Inside OSU, 24 Hours with On Your Feet at the McKnight Center, Digital Special Video: Over 2 Minutes
  • Gold — Home | The Night Before The Semester Begins, Instagram
  • Gold — Orange is the Answer, Microsite
  • Gold — Transfer Student Admissions, Online Display Ad
  • Gold — Inside OSU, Denny Kellington, Streaming On Demand Content
  • Gold — "Friends in Low Places", Tik Tok
  • Gold — Orange is the Answer, PSA, Web Banner Ad or Website Takeover
  • Silver — Orange is the Answer, PSA , Total Digital Marketing Program
  • Bronze — Orange is the Answer, PSA, Digital Advertising
  • Bronze — Snapchat Ad, Digital Video Ad
  • Bronze — Cowboys for a Cause, Social Media Content-Campaign
  • Merit — SOS Polo Club, Digital Special Video: Under 2 Minutes
  • Mert — Student Bulletin, Email: Single or Multiple Campaign

2022

  • Gold — Brand Management, Orange is the Answer
  • Gold — Inside OSU, Becoming America's Greatest: 100 Years of OSU Homecoming, Branded Content & Entertainment
  • Silver — Brand Management, President's Reception Invitation
  • Silver — Inside OSU, STATE Magazine: Muwanika Jdiobe, Branded Content & Entertainment
  • Bronze — Undergraduate Admissions, Apply in July Promo
  • Merit — Undergraduate Admissions, Sophomore Roadtrip Mailer
  • Merit — Inside OSU, 24 Hours with Pistol Pete, Digital Special Video: Over 2 minutes

2018

  • Gold — Undergraduate Admissions, Sophomore Road Trip Mailer
  • Gold — Undergraduate Admissions, Sophomore Road Trip Mailer
  • Silver — Brand Management, Magazine, Spring, Fall, Winter
  • Silver — Undergraduate Admissions, Junior Day Event Material
  • Merit — Undergraduate Admissions, Junior Value Postcard
  • Merit — Undergraduate Admissions, Academic Talent Letter from the President

2017

  • Gold — Undergraduate Admissions, Direct Mail
  • Gold — Undergraduate Admissions, Direct Mail
  • Silver — Undergraduate Admissions and University Marketing, Publication External
  • Silver — Undergraduate Admissions, Imprinted Materials
  • Bronze — Undergraduate Admissions, Video Viewbook
  • Merit — Undergraduate Admissions, Special Video
  • Merit — Undergraduate Admissions, Direct Mail

2016

  • Gold — Undergraduate Admissions, Imprinted Materials
  • Gold — Undergraduate Admissions, Direct Mail
  • Gold — Undergraduate Admissions, Imprinted Materials
  • Gold — Undergraduate Admissions, Direct Mail
  • Silver — Undergraduate Admissions, Total Integrated Campaign
  • Silver — Undergraduate Admissions, Student Viewbook
  • Silver — Undergraduate Admissions, Video Viewbook

2014

  • Silver — Undergraduate Admissions, STATE
  • Silver — Undergraduate Admissions, Publication
  • Merit — Undergraduate Admissions, Total Integrated Campaign

2013

  • Silver — Undergraduate Admissions, Magazine Advertising/Series
  • Silver — Undergraduate Admissions, Magazine Advertising/Series
  • Silver — Undergraduate Admissions, Other
  • Merit — Undergraduate Admissions, Search Piece
  • Merit — Undergraduate Admissions, Social Media

2012

  • Silver — Undergraduate Admissions, Search Piece
  • Silver — Undergraduate Admissions, Website
  • Silver — Undergraduate Admissions, Search Piece
  • Merit — Undergraduate Admissions, Student Viewbook


Society of Professional Journalists (Oklahoma Chapter)

The annual Oklahoma Society of Professional Journalists contest honors the best in print, broadcast, digital and public relations work in Oklahoma.

2016

  • First Place — University Marketing, Best PR Publication in Public Relations Category


Oklahoma City Advertising Club

The Oklahoma City Addys are among the first steps toward competing in the American Advertising Awards, the ad industry’s largest and most representative competition.

2015

  • Addy Award — Are You a Cowboy Campaign
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